Kellogg's is caving to threats of lawsuits over the marketing of 'junk food' to kids.
Wanting healthy food for kids is a good thing. But isn't this the job of the parents?
Have parents gotten that lax? Maybe so, but is this the way to handle it?
I remember Joe Camel. Never smoked, but I remember what happened to him.
They might have been marketing to younger age groups than they should have.
But don't adults like cartoons as well? Was it just aimed at kids? Or were they just using a successful marketing tool? I honestly don't know.
Kellogg's will quit marketing their cereals with characters like Shrek featured on the box, because it would aim for kids.
Isn't that what Toucan Sam and Tony the Tiger are supposed to do?
And getting Shrek off the boxes won't be enough.
Eventually Sam and Tony will have to go as well.
Silly 'psychos who think they can run everyone else's life better than the person actually can',Trix ARE for kids.