Wednesday, June 21, 2006

Digital Billboards

One of the oldest ad media, probably the oldest, is outdoor — billboards, posters and signs — and it is having a resurgence. Part of the reason is new, often high-tech creativity in the medium. It is also due, in part, to a recognition that sexy new digital media still often depend on old media to build brand awareness and drive traffic to sites.

I was surprised to see we got one of these babies already.
Maybe St. Cloud is more cutting edge than I'd thought.

I remember watching "Blade Runner" when I was a younger and thinking, "Wow, video billboards. I wonder how long until that happens.
Can't be long now.

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