One of the oldest ad media, probably the oldest, is outdoor — billboards, posters and signs — and it is having a resurgence. Part of the reason is new, often high-tech creativity in the medium. It is also due, in part, to a recognition that sexy new digital media still often depend on old media to build brand awareness and drive traffic to sites.
I was surprised to see we got one of these babies already.
Maybe St. Cloud is more cutting edge than I'd thought.
I remember watching "Blade Runner" when I was a younger and thinking, "Wow, video billboards. I wonder how long until that happens.
Can't be long now.